Our story

Kids For Now was established in 2022 as a parent-led grassroots movement to help parents to come together through group chats and emails and agree to delay smartphones and social media together. We started by connecting parents who signed-up to make a pact through this website, and we encouraged parents to start local chat groups to support each other delaying smartphones.

Then, in February something incredible happened when two of our parents, Clare and Daisy, shared their WhatsApp group publicly on Instagram. Thousands of parents joined their group overnight, giving birth to Smartphone Free Childhood. Thanks to Clare and Daisy, this movement is now a global phenomenon. Together, we’ve changed the course of history.

Kids For Now fully supports Smartphone Free Childhood and we encourage parents to sign the Parent Pact on their website. We continue to work with parents, schools, local authorities and the media to promote the role of parenting in protecting kids from online harms.

We are a small organisation, entirely voluntary, non-profit, independent and not affiliated with or funded by any other organisations, political groups or businesses.

Founder, Sam Rice, is a father of 2 from Scotland who believes that children are healthiest and happiest when they learn and develop through real-world social interactions, physical play and natural environments. He believes that, on balance, technology is doing more harm than good to a generation of children and that, while regulation and digital literacy are part of the solution, they do not go far enough.

We can’t wait any longer for corporations or governments. It’s time for parents to get together and support each other to take control.