Our story

Kids For Now was launched in 2022 as a parent-led grassroots movement to connect and empower parents to delay smartphones and social media together.

We knew this was a big idea, and in February 2024, two of our mums, Clare and Daisy, shared their group and it went viral. Thousands joined our movement overnight, giving birth to Smartphone Free Childhood. Thanks to Clare and Daisy our movement is now a global phenomenon. Together, we’ve changed the course of history.

We encourage you to sign the Parent Pact and find your local WhatsApp group at Smartphone Free Childhood. Kids For Now continues to work with parents, schools, local authorities and the media to promote the role of parenting in protecting kids from online harms.

We are a small organisation, entirely voluntary, non-profit, independent and not affiliated with or funded by any other organisations, political groups or businesses.

Founder, Sam Rice, is a father of 2 from Scotland who believes that children are healthiest and happiest when they learn and develop through real-world social interactions, physical play and natural environments. He believes that, on balance, technology is doing more harm than good to a generation of children and that, while regulation and digital literacy are part of the solution, they do not go far enough.

We can’t wait any longer for corporations or governments. It’s time for parents to get together and support each other to take control.