Our story

Kids For Now was established in 2022 as a parent-led grassroots movement to help parents to come together through group chats and emails and agree to delay smartphones and social media together.

In February 2024, two of our mums shared their WhatsApp group on Instagram and thousands of parents joined overnight, giving birth to Smartphone Free Childhood. We are so proud of everything they have achieved.

Since February 2024 Smartphone Free Childhood has taken on the role of Kids For Now. We fully support Smartphone Free Childhood and so, for simplicity, the Kids For Now Parent Pact sign-up page is no longer active. Instead, we encourage parents to sign the pact at Smartphone Free Childhood and we continue to work closely with Clare and Daisy and the Team at SFC.

We continue to work with parents, schools, local authorities and the media to promote the role of parenting in protecting kids from online harms.

We are a small organisation, entirely voluntary, non-profit, independent and not affiliated with or funded by any other organisations, political groups or businesses.

Founder, Sam Rice, is a father of 2 from Scotland who believes that children are healthiest and happiest when they learn and develop through real-world social interactions, physical play and natural environments. He believes that, on balance, technology is doing more harm than good to a generation of children and that, while regulation and digital literacy are part of the solution, they do not go far enough.

We can’t wait any longer for corporations or governments. It’s time for parents to get together and support each other to take control.

Contact us at info@kidsfornow.org.uk.